Course Overview

Participants will learn to recognize their competitive advantage and understand strategies they need to employ in order to sustain that competitive advantage. 

Key Topics:

  • Explore the various sources of competitive advantage
  • Understand temporary and sustainable competitive advantage
  • Learn steps to identify your own competitive advantage
  • Strategically employ your competitive advantage in order to grow your business
  • Recognize when competitive advantage is waning and how to adapt to market shifts
  • Learn though case studies -- companies who thrived and those who didn't survive


  • A deeper understanding of competitive advantage and its importance
  • A framework for evaluating your competitive advantage 
  • Strategies for capitalizing on competitive advantage to grow your business

Applies To The Following Certificate

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Course Materials

All course materials will be provided electronically.

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