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Course Overview

Promote with purpose. Strengthen your message. Deliver results.

Effective event promotion starts with strategy—and strong branding brings it to life. This course introduces you to the full event marketing process, while also helping you shape a clear, consistent brand that supports your events, business, or career growth.

Learn how to identify your target audience, choose the right communication channels, and create a marketing plan that drives results. You’ll explore how to brand your message, manage a multi-channel campaign, and collaborate with Convention & Visitors Bureaus (CVBs) and Destination Marketing Organizations (DMOs). The course also covers communication tools like the marketing matrix, negotiation strategies, and key social media techniques to increase visibility and engagement.

Whether you’re promoting events or building a brand around your services, this course will help you grow your reach and reputation with clarity and confidence.

Note: While not required, this course is recommended to be taken as one of the first courses in the Meeting and Event Planning Certificate.

Key Takeaways

  • Develop a strategic, goal-driven event marketing plan
  • Define your target audience and tailor messaging across channels
  • Create marketing content such as invitations, emails, or social media posts
  • Develop a communication plan and schedule for pre-, during, and post-event outreach
  • Ensure consistency, clarity, and accessibility across all messaging and materials
  • Strengthen your personal or event brand to boost visibility and credibility
  • Use social media, email, and digital tools to build engagement
  • Collaborate with CVBs, DMOs, and vendor partners to extend your reach

Who Should Attend?

  • Event planners and entrepreneurs looking to promote their services or grow their business
  • Marketing or communications professionals involved in event promotion
  • Career changers or new planners seeking to establish their reputation and voice
  • Professionals managing social media or outreach for events or organizations
  • Nonprofit, corporate, or public sector staff managing event promotion

Applies To The Following Certificate

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