PDS394 - Elevating Your Professional Image with Social Media

Course Overview

How do you elevate your professional, public image with social media? Learn which social networks make sense to use for professional, personal branding, and which social networks to avoid. Discover how to navigate various social networks to help you take your career and business interests to the next level. Gain a deeper understanding of how social media factors into your offline, professional image. Participants in this course will leave with actionable tasks to help them build an ideal, professional, online brand.

Key Topics:

• Why a personal online brand is important for every professional
• Which social networks to use for elevating your professional, public image
• Which social networks to avoid
• Actions to take on social networks to build a professional, personal brand
• How to handle "sticky situations" as a professional, which may arise from personal use of social networks

Takeaways:

• Overview of personal branding as it applies to you
• How personal branding with social media can help with your career
• How your personal, online branding can help with your employers/business
• 3 actions to take immediately after class
• Actions to avoid on social media
• A weekly & monthly personal branding action-plan to follow