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Course Overview

Bring your skills together in a comprehensive, real-world event plan, guided by milestone assignments, expert feedback, and firsthand insight from the event industry.

This flexible, self-paced course is the final requirement for students completing the Meeting and Event Planning Certificate, and a valuable standalone option for anyone looking to apply their skills in a professional context. You’ll design your own event from concept to execution while completing a brief experiential learning component: either a 10-hour volunteer role or a professional informational interview.

Working independently, you’ll move through structured planning milestones that reflect real-world practices—building a detailed budget, marketing strategy, logistics plan, and event design. The course culminates in a final event plan, executive summary, and presentation-ready deliverable that can be used in your portfolio, client proposals, or job applications.

Key Takeaways

  • Design an event plan based on your chosen concept, format, and audience
  • Develop SMART goals, a financial strategy, and stakeholder engagement plan
  • Create risk assessments, vendor coordination plans, and production schedules
  • Design your event flow, timeline, floor plan, and décor approach
  • Build marketing strategies and communication materials tailored to your event
  • Participate in either a 10-hour volunteer experience or conduct a professional informational interview
  • Complete a final executive summary and presentation-ready deliverable
  • Receive optional review and feedback to strengthen your final project

Who Should Enroll?

  • Students completing the 10-course certificate (required for credentialing)
  • Event professionals seeking structure to create or enhance a polished portfolio
  • Career changers or entrepreneurs developing a professional planning proposal
  • Individuals looking to practice real-world event planning in a guided, flexible format

Applies To The Following Certificate

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