4 Courses Required


The Craft Beer Business Essentials Certificate is designed as an accelerated curriculum to provide homebrewers, entrepreneurs, and business professionals with the foundational business knowledge, tools, resources, skills, and networking opportunities to be successful from the initial stages of creating their business plan all the way through to making a profit and increasing distribution.

Students gain the benefit of networking with and learning from fellow classmates, successful brewery owners, and industry professionals while receiving instruction, consultation, and feedback throughout their coursework.

Our four courses can be taken individually by specific area of interest or taken together to earn the Craft Beer Business Essentials Certificate:

The Craft Beer Business Essentials Certificate teaches how to be successful within this increasingly competitive industry.

Additional Details

Why Should I Choose this Program?

Easy registration, affordable flat fee, and quick time to completion.

A noncredit continuing education certificate requires no admission, entrance exams, or tuition, and takes less time to complete than a degree/credit-based program. Our courses are also exclusively focused on business and entrepreneurship; not combined with brewing or fermentation sciences.

Convenient of online delivery with networking benefits of face-to-face interaction.

A hybrid format of self-paced online content with only one face-to-face Saturday per course is an ideal format for working professionals and those living further from Charlotte.

Complete the certificate in less than 12 week

Our accelerated curriculum includes four courses that each cover 12 hours of the most essential content for each business topic. Allowing prospective entrepreneurs to gain the knowledge they need quickly to put their plan into action.

Local networking connections; local laws

The craft beer business and consumer communities are unique to each state--from contracting with malt and hop suppliers, navigating state and local laws and regulations, and collaborating with fellow breweries. Our North Carolina participants will experience the added benefit of studying content specific to opening a brewery in North Carolina as well as meeting successful brewery owners and professionals in our state.

Additionally, our Legal Bootcamp instructor is an attorney licensed in both NC and SC.

Save with Bundle Pricing


By paying for all of the courses in the Certificate up front you can enroll at a discounted rate.

A savings of $315!

Certificate Price
Craft Beer Business Essentials Bundle Fee : $1,785.00
Deadline to Start Last Course
365 Days After Registration

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While increasingly competitive, it is hard to ignore the continued growth, both nationally and regionally, of the craft beer industry. In 2019, the number of American craft breweries surpassed 8,000, a 9% increase over 2018 (Brewers Association, 2020). Despite overall US beer sales declining slightly in 2019, craft beer sales experienced an increase of 3.6% during that same time, increasing its overall beer market share to 13.6% and generating nearly $30B, a 6% dollar sales growth over the past year.

North Carolina currently ranks 8th in the nation and first in the South (NC Craft Beer Guild) by number of craft breweries with over 330 currently in operation. (Brewers Association, 2020) The industry is unique in that it has continued to experience growth through economic recessions as well as having the distinction of higher success rates for brewery start-ups compared to virtually any other new business venture category. That being said, there are also distinct challenges in starting up a successful craft brewery including taproom and retail competition, evolving consumer and operational trends, legislative restrictions and other factors that require a well-planned and executed business strategy.

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