GFG113 - AI for Sales Professionals

Course Overview

The 5-week AI for Sales Professionals course is designed for sales professionals ready to move beyond low-stakes AI use cases and apply AI to the parts of the sales cycle that matter most: prospecting, nurturing leads, crafting proposals, closing deals, and scaling the entire cycle with Agentic workflows. It answers several key questions, including: Where does AI have the greatest impact in sales? How can AI help find and reach the right accounts faster? How can personalized outreach scale without sounding robotic? How can AI and agentic workflows take on the repetitive parts of the deal cycle while preserving buyer trust?  This course uses a hands-on approach to help sales professionals move from basic AI use to practical, high-impact workflows across the top and middle of the funnel. The result is a shift in how sales professionals spend their time: less on tasks AI can handle, more on the buyer conversations that actually close deals. 

Course Outline

By the end of this course, learners will be able to:

● Identify high-impact AI opportunities across the B2B sales funnel and write prompts that produce sales-ready outputs.

● Articulate how AI changes the seller's role and apply that framing to decide which tasks to delegate to AI and which require human judgment.

● Build a targeted prospect list and craft personalized outreach that sounds human, combining AI with modern sales tools.

● Develop personalized nurture content grounded in brand voice, buyer personas, and past winning messages.

● Build an AI Project that serves as a proposal reference guide loaded with boilerplate, past wins, pricing, and competitive intelligence.

● Customize pitch decks and build an objection-handling approach that anticipates buyer concerns using AI. 

● Build a repeatable agentic workflow that transforms real-world business data into task-specific outputs that support sales decisions at every stage of the funnel.

● Design and connect agentic workflows that automate work across the sales funnel while keeping humans in the loop.