Course Overview

Employers who intentionally incorporate DEI strategies in the recruiting and retention plans and processes are far more likely to win the competition for talent.  Recruiting efforts are wasted when hired talent leaves an organization.  To maximize effectiveness, organizations need to focus efforts on more than recruiting; the same effort needs to be applied to engagement and retention as well.  This course helps you gain an understanding of why hiring diverse talent is smart business.  You will also explore how to set diversity goals for your recruiting, engagement, and retention efforts that won’t inadvertently violate anti-discrimination laws. Additionally, you will learn strategies for widening the talent pool and ensuring talent management processes and practices are impartial and inclusive.  You will also discover the link between your DEI values and your employer branding, how to build a strong DEI culture, and incorporate DEI in your engagement and retention plans.

Key Topics:

  • Benefits of Hiring and Retaining Diverse Talent
  • Identifying Your Diversity Hiring Goals & Keeping It Legal
  • Recruiting and Selection Strategies to Widen the Talent Pool and Increase Diversity
  • Writing Inclusive Job Descriptions
  • Employing Impartial Interview Tools & Techniques
  • Ensuring Your Online Presence Incorporates Accessibility
  • Employer Branding & DEI Values
  • Build a DEI Foundation:  Establish a Strong Culture of Diversity, Equity and Inclusion
  • The Key to Engagement:  Creating a Sense of Belonging and Purpose
  • Beyond Engagement:  Create a DEI Retention Plan to Help You Maintain a Diverse Workforce
  • Considerations for Tracking and Reporting Your Progress

Key Takeaways:

  • Understand the benefits of diversity in your recruiting, engagement, and retention plans
  • Awareness of legal concerns related to diversity goals, reporting, and management
  • Strategies for incorporating DEI in recruitment, selection, engagement, and retention
  • Approaches to building a strong employer brand and culture of DEI
  • Understanding of the keys to employee engagement and the link to DEI
  • How-To’s for incorporating DEI in your Retention Plans
  • Understanding of the benefits and challenges of tracking your progress

Applies To The Following Certificate

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Section Schedule
Apr 25, 2023 to Apr 27, 2023
Schedule and Location
Contact Hours
Course Fees
Registration Fee non-credit $210.00
  • Beverly Hinson
Section Notes

HRCI logoHR Professionals: This Program, ID No. 618233 , has been approved for 4.00  College/University Course Work recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).

SHRMlogoHR Professionals: UNC Charlotte is approved by SHRM to offer Professional Development Credits (PDCs) for the SHRM Certification Program (SHRM-CP® or SHRM-SCP®). For more information about SHRM certification or recertification, please visit www.shrmcertification.org.

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Course Schedule

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Course Delivery


Course Length

4 hours over 2 days